• Ads are less expensive than other print media, so the small business person can easily afford to advertise regularly.
• All ads are exclusive which means no other company in their category can advertise at the same time. (i.e. advertisers can keep their competition out.) Small businesses appreciate this bonus.
• Ads can be changed weekly by phone, fax or email. People having small businesses often are the owner in the store and have limited time to be concerned with advertising.
• Ads are working three meals per day, seven days per week. The consistency of the message brings results!
• Ads rotate every week so no one advertiser always has the choicest spots. Small ads often are obscured in other print media because the big buck advertisers often get better placement.
• All ads are business card size so no advertiser can overpower another ad by buying a larger-sized ad.
• Ads are uniquely designed just for The Times . . .  

Advertisers achieve outstanding results and regularly and extend their advertising commitment very often.

The Times takes 5 minutes to read and fifteen minutes or more to read your daily newspaper, so where should you be advertising?